Insights Arkiver - Viking Growth

SaaS investment opportunities in the Nordics

The technology sector is one of the fastest-growing industries, and within it, cloud-based solutions and SaaS investment opportunities stand out as particularly attractive.

Tess Joanna Russell, Global Account Director at Attensi

How to strategically expand your existing customer base

Tess Russell, Global Account Director at Attensi, unpacks how her team focuses on ensuring customers unlock the full potential of the solutions and how that fuels meaningful account expansion with high-value accounts. This article outlines the core strategies, frameworks, and key takeaways from that conversation, providing a practical lens on scaling through customer success.

The ARR Growth Report 2025

Want to know how you are performing compared to 20+ B2B software companies in the Nordics? This is the first Viking Growth Annual Recurring Revenue (ARR) growth report.

State of the Nordic B2B SaaS market

As we enter a new year, we reflect on the state of the Nordic B2B Software-as-a-Service (SaaS) market and look ahead to what 2025 may bring.

How Jamix is cooking up the future of foodservice tech

The founder story of Mikko Jaatinen. How Jamix turned into a leading SaaS provider for professional kitchens across Finland and the US.

How to Implement a New Pricing Method: 5 Essential Steps

Many software companies struggle to get their pricing right, and some also fear that a change of prices could result in churn and harm sales. Our experience is the opposite. This article outlines five simple steps to get you started with a value-based pricing model.

Christine Hammeren, Marketing Manager at Viking Growth

From monthly to annual invoicing: Improved liquidity and cash flow

Are you operating with a monthly or annual invoicing? Our recommendation is to shift customers to upfront annual invoicing as soon as possible because of clear advantages. Here’s why and how shifting your payment model from monthly to annual can improve liquidity and enhance cash flow.

Penneo’s way to rapid growth and strategic exit to Visma

Less than two years after Viking Growth became the largest shareholder in publicly listed Penneo, the company was acquired by Visma in a strategic exit. Hear Penneo CEO Christian Stendevad’s perspective on scaling a public SaaS company and how Visma’s acquisition came to life behind the scenes.

4 ways to reach your growth potential through M&A

Mergers and acquisitions (M&A) is a great way to drive growth and improve your SaaS business. Here are the rationales for acquiring or merging with another company.

Martin S. Eriksen, How to value a B2B SaaS Company

Webinar: How to value a B2B SaaS company: Key metrics explained

Join our webinar on how to value a B2B SaaS company! Whether you’re a founder, CEO or investor, understanding how to value a business is crucial for making informed strategic decisions.

Joar Welde & Jostein Vik, Global leader Signicat

From Startup to Global leader: Signicat’s growth to $100 million

What began as a bold idea in Trondheim, Norway almost two decades ago — a small startup in a niche market has transformed into a global leader within the digital identity market, with annual recurring revenues (ARR) above $100 million. As early lead investors in Signicat, we reflect on how an exceptional team, a clear vision, and a dash of boldness turned a small idea into a giant success.

Lessons from Signicat’s impressive growth: Building a Centaur

Since we invested in Signicat 2008, the company has demonstrated continuous growth, from $600 000 in annual recurring revenue (ARR), to recently surpassing $100 million. This achievement has placed Signicat among the elite private cloud companies recognized on Bessemer Venture Partners’ prestigious Centaur List, a milestone resembling unicorn status.