Flowbox acquires Dreaminfluence to strengthen its product portfolio
September 4, 2025
September 4, 2025
Swedish SaaS company Flowbox, a Viking Portfolio company, has acquired Danish company Dreaminfluence. Flowbox enables brands to collect and republish user-generated content (UCG) across their own channels. With this acquisition, Flowbox exceeds 1,000 customers in Europe and approaching an annual recurring revenue (ARR) of 9 million Euros.
Mikkel Malesa and Rasmus Tobiasen founded Dreaminfluence in 2018, and has since then built a leading influencer marketing platform. A platform used by over 200 companies, including Estée Lauder, Mondelēz, and DK Company. The acquisition of Dreamfluence aligns with Flowbox’s international growth strategy and follows the merger with Spanish Photoslurp three years ago. It also strengthens Flowbox’s position as the leading UGC platform in Europe with an expanded offering to serve the content creator market.
Post-acquisition, Flowbox now serves more than 1,000 customers and reports close to 9 million in ARR. Moreover, the combined company employs over 60 people across offices in Stockholm, Barcelona, Amsterdam, and Copenhagen.
Eulogi Bordas, CEO of Flowbox and Mads Wedderkopp, CEO of Dreaminfluence
“This acquisition is a natural step in our mission to transform how brands and creators collaborate to drive e-commerce across Europe. More than 80 percent of Flowbox’s customers already work with content creators. By integrating Dreaminfluence’s UGC creator network with our platform, we’re building a unique end-to-end solution that empowers brands to seamlessly create, activate, and scale authentic content. It’s not just about technology – it’s about fostering an ecosystem where brands and communities grow together through storytelling and measurable impact”, said Eulogi Bordas, CEO of Flowbox.
“Over the past year, several buyers expressed interest in Dreaminfluence, but Flowbox quickly stood out as the best match. Creators and influencer marketing are central to Flowbox’s vision and growth strategy, and I couldn’t imagine a better home for our team and product. Our cultures share many similarities, and the synergies between our platforms are immense”, said Mads Wedderkopp, CEO of Dreaminfluence.
The largest shareholders in Flowbox following the acquisition are founder Marcus Carloni and Viking Growth.
“The acquisition of Dreaminfluence solidifies Flowbox’s ambition to serve our customers with a broader product portfolio in line with our growth strategy. The acquisition increases our size and power to execute. The combined company will be a strong supplier and partner to our customers across Europe and Latin America”, said Eivind Bergsmyr, chairman of the board of Flowbox and partner at Viking Growth.
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