Viking Growth Invests NOK 100 Million in Inretrn
May 19, 2026
May 19, 2026
Viking Growth invests in Inretrn, a Swedish SaaS company that helps retailers manage complex returnsprocesses.
The e-commerce market across the Nordics and Europe continues to expand rapidly, exceeding USD 530 billion. However, returns remain a growing and often overlooked cost.
Nearly 1 in 5 online orders is returned, and retailers spend an estimated 17% of their revenue handling them. In the U.S. alone, returns generate 24 million tonnes of CO₂ annually — roughly half of Norway’s total emissions.
To meet the growing demand for automation in e-commerce, Nordic software investor Viking Growth now invests close to NOK 100 million in the post-purchase platform Inretrn.
The post-purchase process has become an increasingly important profitability issue for retailers. Inretrn’s platform provides an end-to-end solution for returns, exchanges, and repairs, overseeing the entire process from the initial request through to refund and resale readiness.
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Martin S. Eriksen, Investment Director at Viking Growth and Fredrik Hedblom, CEO at Inretrn
The investment will support further product development and accelerate expansion across the Nordics and broader European market.
- Returns handling is one of the most expensive challenges in e-commerce. Inretrn stands out through its depth of functionality, expertise, and a strong customer base that validates its ability to address a real market need, says Martin S. Eriksen, Investment Director at Viking Growth.
Inretrn automates decision-making throughout the returns journey, ensuring each item is routed to the option that maximizes value — whether resale, repair, or claims processing — without requiring retailers to scale their operations to keep pace with volume growth.
- With Viking Growth’s extensive experience scaling Nordic software companies internationally, we are gaining the support we need to help more retailers take control of the entire post-purchase journey, says Fredrik Hedblom, CEO at Inretrn.
Inretrn is a platform built for retailers with complex post-purchase flows. Behind every return, exchange, claim, and repair is a chain of operational decisions that affect margins, workload, and customer experience. Inretrn automates these decisions from the moment the customer initiates a case until the refund has been completed and the product is ready for resale.
Unlike simpler returns portals, Inretrn takes responsibility for the entire post-purchase journey and ensures that every product ends up where it creates the most value, without requiring the organization to grow in line with volume. The platform is used by leading Nordic brands within fashion, sports, and home interiors, including Stadium, Gina Tricot, Nelly, Björn Borg, Nudie Jeans, and Svenskt Tenn.
Viking Growth is a Nordic growth investor specializing in B2B software companies. The company has 19 active portfolio companies and has invested in more than 40 software companies since its inception.
With 25 years of experience scaling Nordic SaaS companies, Viking Growth combines capital with operational expertise in areas including pricing strategy, go-to-market, and international expansion.
Viking Growth, headquartered in Trondheim, invests in software companies across the Nordics.
Christine Karlsen Hammeren
christine.hammeren@vikinggrowth.com
+47 482 06 447
Martin S. Eriksen
martin.eriksen@vikinggrowth.com
+47 922 06 050
Kongens gate 8, 7011 Trondheim
© Viking Growth 2025
