Agillic announces strategic acquisition of Arrigoo
August 26, 2026
August 26, 2026
Agillic announces that it has today entered into a share purchase agreement to acquire 100% of the shares in Arrigoo, a Danish provider of Customer Data Platform (CDP) software.
Announcement no. 9 – Copenhagen, 25 August 2026 – Agillic A/S
– CONTAINS INSIDE INFORMATION –
The initial purchase price of Arrigoo is DKK 5,143,750, payable to the sellers as (i) a cash payment of DKK 2,500,000 and (ii) a share-for-share exchange by the issuance of 450,000 new shares in Agillic, corresponding to a value of DKK 2,643,750. In addition, the seller may be entitled to a potential earn-out of up to DKK 3,400,000.
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Christian Samsø, CEO of Agillic and Joar Welde, Chairperson of the Board at Agillic and partner at Viking Growth.
Arrigoo provides a European-hosted Customer Data Platform (CDP) that helps companies collect, consolidate, and activate customer data across multiple systems. It creates unified customer profiles and enables segmentation based on customer behavior and attributes, giving marketers a stronger data foundation for personalized communication and marketing automation.
While traditional enterprise CPD solutions can be overly complex or cost-prohibitive for a large segment of the market, Arrigoo delivers a streamlined, high-ROI alternative with strong, proven demand across Agillic’s existing customer base and prospects. Arrigoo targets the same primary verticals as Agillic and brings, among other exciting customers, Diabetesforeningen and Sjællandske Medier representing ‘NGOs/organisations' and ‘media and publishing’. Furthermore, Arrigoo's native AI capabilities will enhance the Agillic platform and drive operational efficiencies across the broader operations.
Due to the late-year timing of the acquisition and the deferred nature of both companies’ subscription revenue, the transaction will have a limited impact on Agillic's 2026 financial results.
The acquisition is considered strategically compelling, financially attractive and operationally achievable. It will add functionality not part of the Agillic platform today, giving Agillic a clear technological advantage and making the overall offering significantly more complete. By strengthening Agillic’s product proposition and competitive position, the acquisition is expected to support new customer acquisition, create further cross- and upselling opportunities within the existing customer base, and establish a stronger platform for continued growth and improved profitability.
As part of the transaction, Arrigoo's two founders and directors, Kristoffer Arrild and Jesper Goos, will continue as employees of Agillic, joining the management team as Chief Technology Officer (CTO) and Chief Revenue Officer (CRO), respectively.
“I am very excited to announce the acquisition of Arrigoo, an important milestone in our strategy for profitable growth. The Arrigoo CDP is a strong fit for both the Nordic market and Agillic, further strengthening our offering and growth potential. Jesper and Kristoffer bring highly relevant experience and know-how that will help us build on the strong momentum reflected in our half-year results two weeks ago. On a personal level, they are also a natural fit with the Agillic organization, and I look forward to working closely with them as we enter this next phase of our growth journey,” comments Christian Samsø, CEO of Agillic.
“A great step forward for Agillic. The acquisition of Arrigoo adds important CDP capabilities and significantly strengthens the platform, enabling Agillic to deliver an even more complete marketing automation solution. As Agillic's largest shareholder, Viking Growth fully supports this move. On behalf of the Board, I'm delighted to welcome Kristoffer and Jesper to the leadership team as we support Agillic in its next chapter of growth,” adds Joar Welde, Chairperson of the Board and partner at Viking Growth.
Agillic maintains full-year financial guidance as published on 24 February 2026:
For further information, please contact: Christian Samsø, CEO, +45 24 88 24 24, christian.samsoe@agillic.comEsben Mosegaard, CFO, +45 27 80 02 62, esben.mosegaard@agillic.com
Certified Adviser: HC Andersen Capital, ca@hcandersencapital.dk
About Agillic A/S
Agillic (Nasdaq First North Growth Market Denmark: AGILC) is a Danish software company headquartered in Copenhagen, Denmark. The Agillic platform is the trusted Nordic marketing automation platform, enabling personalization that performs with scalability, operational efficiency, and full GDPR compliance. For further information, please visit agillic.com.
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