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| Playbook |
Understand what drives valuation. Dive into the key metrics investors and operators track, from ARR and CAC to NRR and Rule of 40, with guidance on benchmarking and improving them.
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Article
SaaS Churn: How to measure and reduce customer churn and contraction
Burn rate in SaaS: How to calculate it and why investors care
Webinar
Webinar: How to value a B2B SaaS company: Key metrics explained
Playbook
The Annual Recurring Revenue Growth Report 2025
Annual Recurring Revenue: What is ARR and how to calculate it
Tools
The Viking Growth SaaS KPI cheat sheet
The top SaaS KPIs you need to track in 2026
4 SaaS KPIs to improve your growth and profitability
Is the Rule of 40 an outdated SaaS KPI?
Valuation of software companies
Latest News
11 February 2026
Onix strengthens its leadership team for international growth
Read more
21 January 2026
Grade and Talentech merge into the leading Nordic HR-tech company
04 September 2025
Flowbox acquires Dreaminfluence to strengthen its product portfolio
19 August 2025
Hvordan oppleves det å være intern hos Viking Growth?
08 July 2025
Viking Growth invests in Omnium
21 July 2025
Main Capital Partners acquires Viking Growth portfolio company Xait
30 April 2025
Viking Venture is now Viking Growth
24 February 2025
Fotoware named in the 2025 Gartner Magic Quadrant for DAM
04 June 2024
Viking Growth invests in CheckProof to digitalize the construction industry
18 December 2024
Viking Growth invests in Jamix, a SaaS provider for professional kitchen
29 November 2024
Visma announces all-cash takeover offer for Penneo
22 November 2024
Accountor Software announces a public recommended offer in Heeros Plc
31 May 2024
LeadDesk acquires Telemagic and strengthens its position in Norway
03 April 2024
Grade has finalized the acquisition of FCG Digital Oy
26 January 2024
Grade acquires FCG Digital Oy
02 October 2023
Asolvi acquires Dr. Herwig GmbH, and enters the utilities sector
10 October 2023
Alfvén & Didrikson and Viking Growth with substantial investment in Humly
31 August 2023
Asolvi welcomes Nick Barnett as new Chief Executive Officer
11 October 2023
Humly Acquires Leading Education Staffing Business, M2
22 August 2023
Viking Growth promotes Ingvild Farstad to Head of Operational Excellence
17 August 2023
Hvordan er det å være intern i Viking Growth?
10 July 2023
Viking Growth becomes majority owner in Liquid Barcodes
01 January 1970
How EcoOnline grew their enterprise value 108 times
14 August 2023
Viking Growth becomes the largest shareholder in Penneo
28 April 2023
Keystone expands its reach within student athlete placement
15 May 2023
Viking Growth invests in Onix to help eliminate work accidents
08 May 2023
Grade acquires Jobbnorge and strengthens its position within HR tech in the Nordics
22 March 2023
A new shareholder in Flowbox: "An impressive development"
13 April 2023
Asolvi acquires Spanish software company Binary Soluciones
24 April 2023
Encodify appoints Søren Gammelgaard as the new CEO
15 March 2023
Viking Growth invests in Agillic
Keystone acquires studddy and expands student reach in Europe
27 March 2023
Viking Growth becomes the largest shareholder in LeadDesk - a listed Finnish company
15 November 2022
Visma acquires House of Control
08 December 2022
Viking Growth becomes the largest shareholder in Heeros
23 November 2022
Keystone Education Group announces new CEO
22 September 2022
WorkPoint appoints new CEO to drive expansion
18 August 2022
Leading software investor Thoma Bravo acquires Mercell
23 June 2022
Keystone acquires SONOR - expanding its study abroad offering
02 August 2022
The Nordic software company EG acquires Ørn Software
21 June 2022
Grade acquires Realcruit – strengthening the offering within HR tech
15 June 2022
Flowbox merges with Photoslurp
02 June 2022
FotoWare acquires Swiss Digital Asset Management provider Picturepark
26 May 2022
Humly acquires Exact Education Ltd
10 March 2022
The Grade group acquires Refensa - strengthens offer within HR tech
02 March 2022
TimeLog acquires AutoPilot
07 January 2022
Viking Growth acquires WorkPoint A/S
12 November 2021
Anne Gretland - Diversity leader of the year
19 November 2021
EcoOnline: From Norwegian software company to European leader
07 October 2021
Keystone acquires UniQuest
09 September 2021
Humly acquires Eyears Ltd. and continues its growth journey in the UK
31 August 2021
HR-Friend acquires Varbi to the newly formed HR tech group
09 July 2021
Mercell uplisted to the Oslo Stock Exchange
Viking Growth invest in Workbuster and Grade - forms HR tech company
23 June 2021
Keystone Academic Solutions merges with Educations Media Group (EMG)
17 June 2021
Humly acquires Simply Supply Ltd
03 June 2021
Viking Growth is establishing the first Norwegian SPAC
21 May 2021
Ørn acquires Landax, adding NOK 21 million of ARR
12 May 2021
Humly acquires Supply Teaching Ltd
08 April 2021
Attensi announces $26M investment from Lugard Road Capital, DX Ventures, and Viking Growth for global expansion
29 March 2021
Ørn Software goes public after raising NOK 250 million
24 March 2021
EcoOnline lists on Euronext Growth Oslo
26 January 2021
EcoOnline acquires Engage EHS to fuel international growth
07 December 2020
Xait acquires BlueprintCPQ to expand software offering
08 January 2021
FotoWare acquires Buildpix AB and strengthens its position the Nordics
11 January 2021
Viking Growth Invests in Danish Software Company Encode
26 November 2020
Mercell Holding - successful completion of private placement and bond issue
18 November 2020
Asolvi boosts commitment to DACH market with TIVAPP acquisition
13 November 2020
Viking Growth becomes main shareholder in Danish TimeLog A/S
20 October 2020
House of Control reports successful Initial Public Offering (IPO) at Merkur Market Stock Exchange
07 October 2020
House of Control AS: NOK 650 million private placement successfully completed - aims for listing on Oslo Stock Exchange
05 October 2020
House of Control announces intention to apply for listing on the Merkur Market Stock Exchange
09 July 2020
Mercell reports successful Initial Public Offering (IPO) at Merkur Market Stock Exchange
30 June 2020
Viking Growth acquires FotoWare
26 June 2020
Mercell Holding AS: NOK 850 million private placement successfully completed
24 June 2020
Mercell announces intention to apply for listing on the Merkur Market Stock Exchange
05 December 2019
Viking Growth invests in workforce management company tamigo
26 February 2020
EcoOnline acquired by Goldman Sachs Merchant Banking Division
05 February 2020
Viking Growth invests in Flowbox
03 October 2019
4Subsea acquired by Subsea7
05 September 2019
Volpi Capital acquires Asolvi
23 April 2019
Nordic Capital acquires digital identity pioneer Signicat
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