How EcoOnline grew their enterprise value 108 times
January 1, 1970
January 1, 1970
EcoOnline is a global software company that helps businesses build a positive safety culture and promote lasting behavioural change. Through their innovative software solutions, EcoOnline enables companies to transform their approach to health and safety, chemical safety, and learning data reporting.
Viking Growth investment in: 2014
Industry: Health, Security & Environment (HSE)
Geographical presence: Global

1.The price levels did not reflect how much value they provide – the price was too low.
2. Only 5% organic annual recurring revenue (ARR) growth
3. Not extracting value from the exisiting customer base
4. Few mergers and acquisitions to grow inorganically

1. Increased prices by an average of 25% to reflect customer value.
2. Built scalable sales processes with specialized roles, taking EcoOnline’s organic ARR growth from 5% at investment to a CAGR of 29%
3. Built a professional customer success department, increasing upsells and cross-sales
4. Acquired 9 companies to expand geographically and add products for existing customers.
For more insights, you read our blog posts on how to implement a new pricing model and 4 ways to unlock your growth potential through M&A.

