The Viking Growth SaaS KPI cheat sheet

At Viking Growth, we work exclusively with Nordic B2B SaaS companies, giving us access to highly relevant benchmarks. We’ve put together the top key performance indicators (KPIs) our portfolio companies track in an excel sheet, so you can compare your numbers to relevant benchmarks.

‍

Compare your SaaS KPIs to relevant benchmarks

The KPIs in this excel sheet fall into the following three categories: Growth and Profitability, Customer Aquisition Cost (CAC) and Sales Efficiency and Coverage Model and Pricing. Next to each KPI we have included benchmarks for what we consider to be Healthy, Ok and Unhealthy performance enabling you to compare the performance of your company to a set of standards.