Viking Growth invests in Omnium
July 8, 2025
July 8, 2025
Viking Growth invests in Omnium, a Norwegian SaaS company helping retailers manage orders across all their sales channels.
Omnium was founded in Oslo in 2017 and has built a cloud-based Order Management System (OMS) designed for omnichannel retail. The platform acts as a central hub connecting e-commerce, POS, and other business systems through standard integrations or an open API.
Omnium helps retailers manage orders, inventory, fulfillment, and returns across all channels — creating seamless experiences for end customers and blurring the lines between physical and digital commerce. The platform is trusted by leading retailers including Varner, Sport Holding, Ark, Stadium, and Mestergruppen.
Headquartered in Oslo, Omnium has 19 employees and has averaged over 70% organic growth annually since 2020.
The retail technology sector is expanding rapidly, driven by rising e-commerce demand, growing customer expectations, and increased operational complexity. In Norway alone, the market has more than doubled in size over the last four years, reaching NOK 15.6 billion in annual revenue.
With e-commerce expected to account for 25% of total retail sales by 2028, scalable order management solutions are becoming business-critical for retailers across the Nordics.
Viking Growth's investment will support Omnium's international expansion and accelerate innovation in scalable retail technology. The company's plan is to continue expanding across Norway, Sweden, Denmark, and Finland, while establishing a foothold in broader Europe.
Eivind Laerum, (Co-founder, Product Manager at Omnium), Per Magne Skuseth (CTO and Co-founder of Omnium), Sveinung Sørsdal-Myrlid, (Head of Development and Co-founder of Omnium) and Petter Balstad, (CEO and Co-founder of Omnium).
Retailers face growing pressure to deliver fast, seamless experiences across online and offline channels. This development has created strong demand for flexible, integrated systems, particularly in order management. With e-commerce expected to account for 25% of total retail sales by 2028, scalable and efficient retail tech solutions are becoming business-critical.
"For Omnium, this is the right time to bring in a partner that shares our long-term vision. We've built a strong foundation with solid growth and earned the trust of major retailers across the Nordics and beyond. Viking Growth brings the experience and operational insight we need to accelerate our international expansion, while continuing to develop the product our customers rely on every day."
— Petter Balstad, CEO and Co-founder, Omnium
"We've been working with the founders for two years, and are happy to finally get this investment over the line. The founders identified a gap in the retail market and developed a product that solves a key challenge for their customers. You can see the results in their impressive organic growth rates, which have averaged over 70% since 2020."
— Martin Eriksen, Investment Director at Viking Growth and incoming Chairman of the Board of Omnium
With this investment, Omnium joins Viking Growth's portfolio of Nordic software companies. Portfolio membership gives Omnium access to Viking Growth's operational expertise, network, and community of B2B software professionals across Europe.
Omnium is a Norwegian SaaS company that provides a cloud-based Order Management System (OMS) for omnichannel retailers. The platform connects e-commerce, POS, and business systems to help retailers manage orders, inventory, fulfillment, and returns across all channels.
Viking Growth invested in Omnium due to the company's impressive organic growth, averaging over 70% annually since 2020, and the strong demand for scalable order management solutions in the Nordic retail market. The investment will support Omnium's international expansion across the Nordics and into Europe.
Omnium serves leading Nordic retailers including Varner, Sport Holding, Ark, Stadium, and Mestergruppen, with customers across the Nordics and internationally.
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