News
Viking Growth invests in Omnium
Viking Growth today announces its investment in Omnium, a Norwegian SaaS company that helps retailers manage orders across all their sales channels. Omnium’s order management system controls the entire order flow, preventing errors and creating seamless customer experiences for the end users of its retail clients. Moreover, the investment will support the company’s international expansion and accelerate innovation in making scalable and efficient technology solutions.
July 9th, 2025
Header image: Eivind Laerum, (Co-founder, Product Manager at Omnium), Per Magne Skuseth (CTO and Co-founder of Omnium), Sveinung Sørsdal-Myrlid, (Head of Development and Co-founder of Omnium) and Petter Balstad, (CEO and Co-founder of Omnium).
– For Omnium, this is the right time to bring in a partner that shares our long-term vision. We’ve built a strong foundation with solid growth and earned the trust of major retailers across the Nordics and beyond. We’re excited to partner with Viking Growth. They bring the experience and operational insight we need to accelerate our international expansion, while continuing to develop the product our customers rely on every day, says Petter Balstad, CEO and co-founder of Omnium.
A Growing Retail Technology Market
The retail technology sector is expanding rapidly, driven by rising e-commerce demand, growing customer expectations, and increased operational complexity. In Norway alone, the market has more than doubled in size over the last four years, reaching NOK 15.6 billion in annual revenue.
Retailers face growing pressure to deliver fast, seamless experiences across online and offline channels. This development has created strong demand for flexible, integrated systems, particularly in order management. With e-commerce expected to account for 25% of total retail sales by 2028, scalable and efficient retail tech solutions are becoming business-critical.
Impressive organic growth rates
– We’ve been working with the founders two years now, and are happy to finally get this investment over the line. The founders identified a gap in the retail market and developed a product which solves a key challenge for their customers, allowing them to offer their customers modern shopping, payment, fulfillment and customer service solutions. You can see the results of this in their impressive organic growth rates, which have averaged over 70% since 2020, says Martin S. Eriksen, Senior Investment Manager at Viking Growth and incoming Chairman of the Board of Omnium
The company’s plan for the future is to continue expanding in the Nordics. Furthermore, many customers in Norway, Sweden, Denmark and Finland need this solution, and the company has consistently demonstrated its ability to successfully sell to these types of customers. However, it is important for the company to establish a foothold in Europe, making international expansion a key part of our strategy going forward.
About Omnium
Omnium is a Norwegian software company that got its start in 2017. Since then, it’s been delivering a cloud-based Order Management System (OMS) designed specifically for omnichannel retail. Essentially, the platform acts as a central hub, connecting e-commerce, POS, and other business systems through either standard integrations or an open API.
Omnium helps retailers manage orders, inventory, fulfillment, and returns across all their channels. As a result, operations run more smoothly, customers enjoy consistent touchpoints, and the shopping experience feels seamless—ultimately blurring the lines between physical and digital commerce.
Headquartered in Oslo, Omnium has 19 employees and is experiencing rapid growth. The platform is trusted by leading retailers such as Varner, Sport Holding, Ark, Stadium, and Mestergruppen, and serves customers across the Nordics and internationally.
About Viking Growth
Viking Growth is the leading software investor specializing in scaling Nordic B2B software companies. With over 20 years of experience, Viking Growth focuses on helping innovative software companies achieve international growth. Based in Trondheim, Norway, Viking Growth partners with ambitious software companies by providing capital, strategic expertise, and operational support to accelerate their journey.
Press Contact:
Martin S. Eriksen
Senior Investment Manager
Martin.eriksen@vikinggrowth.com