The Nordic SaaS M&A Playbook

The Nordic SaaS M&A Playbook is a practical guide for B2B software companies considering acquisitions as part of their growth strategy. It covers the acquisition process, from developing a strategy and identifying potential targets to negotiations, due diligence and integration.

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The playbook is written for founders, CEOs, management teams and board members of B2B software companies looking to grow through acquisitions.

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The playbook covers seven key stages of the M&A process:

1. Strategy: Defining your acquisition objectives
2. Screening: Mapping the market and identifying potential targets
3. Targeting: Prioritising companies and making initial contact
4. Negotiation: Aligning expectations and agreeing on key terms
5. Due diligence: Evaluating the business and identifying risks
6. Transaction: Structuring and completing the acquisition
7. Integration: Bringing the businesses together and creating value

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Acquisitions can help software companies enter new markets, expand their product offering, reach new customers and strengthen their market position.

They can also create opportunities for cross-selling and operational improvements. The results depend on choosing the right targets and executing the integration well.

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Since 2019, Viking Growth's portfolio companies have completed 73 add-on acquisitions, with a combined enterprise value of NOK 7.8 billion.

The playbook brings together practical insights and lessons from these transactions, including examples from our portfolio.

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Yes. The Nordic SaaS M&A Playbook is free to download by completing the form above.