The largest public tendering and bidding platform for European buyers and suppliers - Powered by AI.
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The largest public tendering and bidding platform for European buyers and suppliers - Powered by AI.
Mercell is a European company offering a digital platform for public procurement and tendering. It connects public sector buyers with suppliers, streamlining the tendering process and ensuring compliance.
For buyers, Mercell provides automated workflows, supplier management, and tender monitoring. For suppliers, the platform offers tools to discover, bid on, and win contracts more efficiently. Market intelligence and other insights support both sides in navigating the procurement landscape more effectively.
Growth journey from investment
ARR Growth from 2018 to 2022 in MNOK
10
X
%
+
Enterprise Value from 2018 to 2022 in MNOK
27
X
%
+
Enterprise Value in MNOK at exit in 2022
4800
X
%
+
Growth Strategy
Clear strategy to become the nr. 1 in all Nordic markets.
→
Recruitment
Built complete management team by hiring management roles within Product, Tech, HR, Sales and Marketing and Finance.
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Sales & Customer Success
Built scalable sales processes with specialized roles, taking Mercell's ARR growth from 9% at investment to a CAGR of 102% at year end 2021.
→
Acquisitions & Integrations
Acquired 12 companies in 5 different countries to expand geographically and expanding the product portfolio.
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"Viking stands out through their unique combination of subject-matter strength, hands-on operational experience, and genuine human connection. They’re not just an active owner, they’re a partner who stands alongside you in the work and contributes where it truly matters."
Kongens gate 8, 7011 Trondheim
© Viking Growth 2025
