Keystone Education Group

Keystone is a global leader in digital student recruitment, helping over 5,000 education institutions reach, recruit and enroll prospective students.

Founded
2001
First Investment
2021
Software category
Education quality assurance and course discovery platform
Geography
Global
Headquartered
Stockholm, Sweden 🇸🇪
Status
Active

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Keystone is a global leader in digital student recruitment, helping over 5,000 education institutions reach, recruit and enroll prospective students.

Their present in more than 190 countries across their global network. The company offers education institutions an end-to-end solution across the entire student recruitment value chain, from marketing to application management and enrollment. The group has ~800 people across the world and helps around 100m students every year in their student journey to enrollment. The revenue in 2024 were ~1mdr nok and the majority of the revenue is on subscription contracts.

Keystone in Numbers

# of education institutions

5000

X

%

+

Number of students (in thousands)

100

X

%

+

# of Acquisitions

8

X

%

+

Value Creation Initiatives

Growth strategy

Ran a strategy project to link vision and Strategy with concrete Value Creation Plan for the next 3-5 years.

Acquisitions & Integrations

Merged Keystone Academic Solutions with Education Media Group and completed several add-on acquisitions.

Financing

Raised expansion capital via a diversified financing structure, including equity, debt funds, and bond issuance.

Sales, Marketing and Customer Success

Professionalization of the entire marketing, sales, and customer success organization.

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"Viking Growth has helped us define and execute a more growth-oriented strategy, combining organic expansion with acquisitions, accelerating Keystone’s transformation from a Nordic company into a global enterprise."