Agillic

Founded in 1999 and headquartered in Copenhagen, Agillic has spent over two decades building deep expertise in data-driven marketing — making it one of the most established players in Nordic marketing automation.

The platform connects data, content, and channels to deliver targeted communications at scale from basic newsletter flows to sophisticated journeys driven by purchase history, behavioral signals, and customer interests. The result is more relevant communication, stronger engagement, and measurable revenue impact for the brands it serves.

Viking Growth invested in Agillic in 2023, partnering with the team to accelerate commercial growth and sharpen the go-to-market model. Our work together spans management and recruitment, growth strategy, and go-to-market execution, which is the building blocks of a scalable, international software business.

Agillic operates in a market where personalization has moved from a differentiator to a baseline expectation. Companies that can orchestrate complex, omnichannel customer journeys with precision have a structural advantage and Agillic's platform is built exactly for that.