The SaaS Growth Strategy Playbook

This strategy playbook gives you a clear, proven framework to define the strategic direction of your software company and guide your growth journey over the next 3–5 years.

Gain insights from how we, as investors, run strategy projects with our B2B SaaS portfolio companies from scoping and planning to team mobilization, execution, and analysis. You’ll also see real examples from past projects to illustrate how the framework works in practice.

Inside, we cover the four essential components of a strong SaaS growth strategy:

🔹 Vision & Ambition – Define your North Star to guide decision-making and alignment
🔹 Where to Play – Prioritize the right markets, products, and customer segments
🔹 How to Win – Set the tactics, value propositions, and GTM strategies for success
🔹 Enablers & Capabilities – Build the internal strengths and systems to execute effectively

Q&A: What You Need to Know

Who is this strategy playbook for?
Founders, CEOs, and strategy leaders at B2B SaaS companies, especially those entering a new growth phase or refining their long-term direction.

How practical is this?
Very. It includes not just theory, but how we’ve applied this framework in real investor-backed strategy projects.

What will I walk away with?
A structured way to set direction, evaluate trade-offs, and align your team around high-impact growth initiatives.

Is the strategy playbook relevant for early-stage companies?
Yes. Whether you’re early-stage or more mature, the principles apply and will help you avoid misalignment and wasted effort.

Related Reads on SaaS Strategy

Want more insights on strategy? Check out our previous blog articles:
📖 How to Succeed with Your SaaS Growth Strategy
📖 Why Your SaaS Company Needs a Growth Strategy