Liquid barcodes

Liquid Barcodes is the leading loyalty and subscription platform for convenience stores. They enable a new breed of loyalty programs.

Founded
2014
First Investment
2023
Software category
Loyalty and subscription platform
Geography
Global
Headquartered
Oslo, Norway 🇳🇴
Status
Active

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Liquid Barcodes is the leading loyalty and subscription platform for convenience stores. They enable a new breed of loyalty programs.

Its cloud-based platform enables retailers to create personalized and gamified loyalty programs that engage customers through subscriptions, mobile payments, and loyalty to increase visit frequency, basket size, and customer retention.

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Value Creation Initiatives

Growth Strategy

Strategy project conducted in collaboration with the management team to define where to play and how to win over the next 3–5 years

Business models & Pricing

Supported a pricing strategy project focused on creating a value-based pricing model that scales with delivered customer value.

SaaS KPIs

Sparred on the development of a KPI dashboard to support data-driven decision-making.

Recruitment

Scaled the team, especially on Sales & Marketing, and in the US.

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"Viking Growth came in with professionalism and a ton of experience in scaling similar companies like ours. We have been able to scale the team with Viking Growths investment, especially on sales & marketing, and in the US. Viking Growth has helped us navigate the scale-up phase with tools like their financial model, SaaS KPIs and strategy frameworks."