SaaS investment opportunities in the Nordics 

The technology sector is one of the fastest-growing industries, and within it, cloud-based solutions and SaaS investment opportunities stand out as particularly attractive. Much because they combine scalability, predictable recurring revenue, and strong customer loyalty—a dream combination for investors.

But success in Software-as-a-Service (SaaS) isn’t just about the technology. It’s equally about growth strategy, operational discipline, and the right partnerships. That’s where Viking Growth comes in. With deep industry expertise and a dedicated focus on business-to-business (B2B) software companies, we help companies accelerate growth, optimize recurring revenue, and scale internationally. 

Here’s why the SaaS market is so compelling and why Viking Growth is the ideal growth partner for these investments. 

Nordic SaaS investments 

Investing is ultimately about striking a balance between risk and return. While the technology sector is known for its high-risk, high-reward nature, SaaS companies stand out as an exception, offering moderate risk with steady, scalable growth. 

In a well-balanced portfolio that spans multiple asset classes, private equity and SaaS investments provide an attractive alternative for long-term, medium-risk exposure. The recurring revenue model of SaaS not only delivers predictability and resilience but also enables sustainable value creation over time. For this reason, SaaS remains one of the most resilient, scalable, and high-growth sectors for investors seeking long-term value.   

The investor landscape within SaaS 

The tech investor ecosystem ranges from early-stage venture capital to large buyout firms. Viking Growth is in the growth equity segment, which targets companies with established revenues that need capital and expertise to scale. Growth equity differs from venture capital by focusing on more mature businesses with proven products, and from buyout firms by taking minority stakes rather than full ownership. 

Viking Growth’s position in the investor landscape  

Unlike traditional private equity, we focus on minority investments, typically owning around 40% of the shares, and collaborate closely with founders and management teams to drive growth. Our model combines the agility of venture capital with the structured support of private equity, making us an ideal growth partner for SaaS companies ready to scale.  

We target B2B SaaS companies with revenues between €2 million and €15 million, a stage that is critical for scaling operations, optimizing sales processes, and expanding internationally. This growth phase presents attractive opportunities for investors, as companies at this stage are primed for significant value creation. Beyond funding we offer our portfolio companies with: 

• Our operational Excellence Team: Provides in-house consulting on strategy, pricing, churn management, and more. 

• Sales and Commercial Scaling: We help optimize marketing, sales, and customer success to help accelerate growth. 

• M&A Support: Our team assists in identifying and executing strategic acquisitions, balancing organic and inorganic growth for faster market penetration. 

• International Expansion Expertise: We guide companies through international market assessments and entry strategies, including US market expansions. 

What makes Viking Growth a unique growth partner for B2B SaaS companies 

 
As a specialist in SaaS, investing with Viking Growth provides: 

• Access to high-potential Nordic SaaS companies with proven growth strategies. 

• A founder-friendly investment philosophy, where we hold the same type of shares as all other shareholders, ensuring aligned incentives. 

• A balanced investment structure combining primary (growth financing) and secondary (founder liquidity) investments for sustainable growth. 

• A robust track record of successful international expansion and profitable exits, driven by our operational expertise and strategic vision. 

By working closely with our portfolio companies, we ensure that growth strategies are not only ambitious but achievable, resulting in consistent value creation for our investors. 

Partnering with Viking Growth as a SaaS Investment opportunity

Our commitment to investors is clear: we aim to deliver 2-4x returns within 3-5 years. Our track record speaks for itself.  

We operate using a Special Purpose Vehicle (SPV) model, which involves establishing a dedicated fund and raising capital for each investment. This model ensures that we are fully aligned with our investors and laser-focused on delivering results. Every investment must stand on its own, driving us to work closely with our portfolio companies to reach their full potential. As you invest over time, the portfolio will be more diversified.   

Success is not optional; it’s essential. By partnering strategically with each company, we maximize growth, scalability, and value creation, ensuring strong returns for our investors.  

How to partner with Viking Growth 

If you are an investor seeking exposure to high-growth B2B SaaS companies or looking for a partner with a proven growth strategy, we would be happy to connect with you. Partner with Viking Growth and become part of a growth journey that transforms Nordic SaaS companies into global leaders. Contact us today to learn more about our SaaS investment opportunities and explore how we can collaborate to achieve success.