Insights Arkiver - Page 5 of 7

Is the Rule of 40 an outdated SaaS KPI?

The Rule of 40 is perhaps the most popular SaaS KPI behind organic growth in annual recurring revenue (ARR). However, with recent shifts in the market, could the Rule of 40 for SaaS companies be considered an outdated metric?

4 SaaS KPIs to improve your growth and profitability

Key performance indicators (KPIs) help you focus on what matters the most. This article reviews four essential SaaS KPIs for measuring growth and profitability. We want to help you understand why these KPIs matter, how we measure them, and how to become a top performer of each KPI.

How Mercell grew by 73 million euros in 5 years

Mercell has had a fantastic growth journey over the past five years, increasing its Annual Recurring Revenue (ARR) 9 times. In this interview, Mercell CEO Terje Wibe explains how Mercell succeeds with its growth strategy and keeps tapping into new markets.

How to take a company from public to private (P2P)

In this article, we share our key learnings from taking our companies from public to private. Moreover, what have been the most significant challenges, and how should you prepare for a public-to-private (P2P) process?

A CEO journey: becoming an international growth company

The CEO of FotoWare talks about what it truly entails to be a growth company and how bringing in an investor has impacted their customers, employees, and the company’s journey.

Why do Nordic software companies go public to private?

Following the bids on Mercell and Ørn Software, EcoOnline also announced they were going public to private. In this post, managing partner Erik Fjellvær Hagen explains why this is happening now. In addition, why the PE houses are interested in our companies.

SaaStr Annual 2021 – Conference Summary

With the rapid pace of the software-as-a-service (SaaS) industry, Viking Growth continuously seeks to stay up to date on the latest sector developments and benchmarks set by the ‘best-in-class’ SaaS companies. We attended SaaStr Annual 2021, the world’s largest community gathering for Cloud and SaaS professionals, to learn about best practices from established industry titans and emerging leaders within SaaS⭐️

State of the Cloud 2020 – Nordic Edition

Viking Growth has 16 software-as-a-service (SaaS) companies in our portfolio. This gives us a unique opportunity to track the most important SaaS KPIs and gives us and our portfolio companies access to highly relevant benchmarks across the portfolio – the Viking Growth KPI Dashboard.

Viking Growth + EcoOnline = Success

March 24, 2021 was a special day for the hard-working team of the fast growing software company EcoOnline. The company was successfully listed on Oslo Stock Exchange. A major milestone in an exciting journey that was fully ignited when Viking Growth invested in the company back in 2014.

Important questions when acquiring a company and integrating products

Acquiring another company can be a great way for companies to access new markets, onboard competent employees, add new products to their offering, and improve their technology. The potential for synergies can be big, but it is important to understand that the art of making a successful acquisition is not the same as simply acquiring a company.

Viking Growth – The Nordic Software Investor

Viking Growth invest in fast-growing scale-up companies in the Nordics. Our investment focus is business to business software companies with international potential.

In the midst of every crisis, lies great opportunity – Sales during Covid-19

How House of Control reshaped its sales function due to Covid-19 and reached their all-time high sales record. There is no doubt that the last seven-eight months have been special and that Covid-19 has had a major impact on the world of business. In the initial phase it was all about making sure everyone was safe and healthy, then we went into a recovery phase and now we are thriving to get ready for the next normal.